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Food brokers who supported this publication have filled in a listing form showing the services that they provide and the channels that covered.

Typically most cover supermarkets. Many cover Foodservice (catering, hotels, institutions) and most cover Mass Merchants (Big W, Kmart and Target).

Call cycles have been listed as weekly, fortnightly and monthly. Some companies do not provide weekly coverage and those that do also can provide fortnightly and monthly calls.

Retail Merchandising means that the broker would be happy to provide the in-store merchandising work only.

DEFINITIONS

Supermarkets:

(Occasionally known as Retail)

FOODSERVICE:

Hotels - Institutions - Catering

route/convenience:

Petrol Chains, Corner Stores

MASS MERCHANTS/
Discount Department Stores

Big W, Kmart, Target

Technology employed by food brokers includes the UBF, EDI, and market tracking software from providers such as ACNielsen, South & Walker and Aztec.

As the industry moves towards the Phase II EANnet catalogue to provide synchronised data, the AFBA is supporting developments.

A major purpose of the Australian Food Broker Directory is to give prospective new clients the opportunity to compare the types of service available from brokers. The entries were correct as given at the time of going to press. However, as the majority of brokers are developing their operations in line with the increased levels of brokerage clients, it will pay to use the Australian Food broker Directory as a guide for further research.